Razia Kunj work stands at the crossroads of art, design, fashion, and jewelry. In a saturated market, her creations offer a unique voice that resonates with dynamic, independent individuals who embrace elevated style with ease. For them, preciousness goes beyond material; luxury is not defined by the metal or stone used, but by the value of the unique expression of art and the lore it represents.
"India is my forever muse. With every collection, I try to capture the soul of India and its rich cultural heritage. I use my travel experiences as a canvas to create art through jewelry.”
RAZIA KUNJ
Founder and Creative Director
Razia's background is rooted in advertising and design. A graduate in applied arts, she spent more than a decade in advertising before co-founding her own agency, Thought Blurb, in 2008. There, she headed the creative and design team. In 2016, Razia decided to shift her focus to her eponymous Conceptual Art Jewellery brand, 'Razia Kunj'.
Travel, art, craft, tradition and culture have always been her passion and has always been drawn to working with her hands and experimenting with different mediums.
“My grounding in advertising and design remains my starting point. I apply the same principles to my work even today, only the medium and form have changed."
She finds inspiration all around her, with India as her muse—one that will never stop amazing her. Her travels deeply inform her work. Each collection becomes a translation or interpretation, crafted by immersing herself in a traditional art form or cultural truth, finding new artistic expressions through her jewelry. Every piece is conceptual, unique, and hand-painted, bringing inspiring stories to life through brushstrokes. It's a humble attempt to shrink India's cultural canvas into adornments for those who see jewelry not just as an accessory, but as a statement of individuality and cultural pride."
